When I first registered the domain georgeappiah.com for this website, one of my goals was to control my identity online. I knew that while I couldn’t control what someone would write about me, I could have much say in what people discovered about me through a web search. And I wanted to make it easy for people to find what I wanted them to find about — about me.

So after many turns and twists and two fatal database crashes, today if you google “George Appiah” (without quotes), you’ll find information about me all over. At the time of this writing, the entire first page results (1-10 web pages) were all about me. In fact, but for a few usurpers, the entire initial 100 websites (first ten SERPS) would have been about me.

Obviously I’ve more than exceeded that particular goal of controlling my online identity, even though — I will confess — I’ve not done a decent job at building one coherent personal brand yet. More about that later.

But I want more, ya know. I’m up with another goal, this time a more specific and measurable goal: I want to be the #1 on the search result page for the name “Appiah”. Here’s the current competition:

As you can see, Stephen Appiah’s Wikipedia entry is right at the top. That his name is at the top is neither surprising nor interesting at all to me. What’s interesting to me though is that his personal website, www.stephenappiah.com does not appear on the first page at all.

Aside this Stephen Appiah anomaly, the rest of the page, and in fact, most of the first 100 results, is dominated by Professor Kwame Anthony Appiah of Princeton University (no relation to the soon-to-be Prof. George Kwabenah Appiah ).

This is the competition I’m putting myself against now. I don’t have any plans yet to win at this game, but I’m going to cook some ideas and share the progress over here.